HqO becomes the CRM for CRE
Commercial real estate is being won by the assets that understand and serve the people in them, not just the square footage they manage. Too often, though, the systems that hold tenant relationships, performance data, and day-to-day operations live apart from each other, making it hard to see the full picture of a property or a portfolio. This release moves HqO further toward being the CRM for CRE: a single platform where relationship intelligence, engagement, and operations connect, so every property and portfolio can close the gap between managing buildings and managing experiences.
The CRM for CRE
HqO now gives owners, operators, and asset managers a unified system for managing relationships, not just the buildings they sit in. A centralized relationship intelligence layer acts as a single source of truth for tenants, vendors, and deals, while real-time tenant health surfaces renewal risk early enough to act on with context. AI-powered insights learn from every service ticket, event, and survey, and workflow automation turns everyday interactions into structured, trackable engagement data rather than one-off tasks.
Portfolio intelligence, unified
Portfolio Analytics Dashboards now bring all of your property and tenant data into Intelligence, in one place, so asset managers can make faster, better-informed decisions instead of stitching together reports. The dashboards include portfolio-wide engagement funnel metrics covering reach, awareness, utilization, engagement, and sentiment; an AI-powered chat for instant answers; and benchmarking and Occupier Insights for comparing assets across the market.
A stronger Events platform
Building teams can now plan, promote, and manage events entirely within HqO, from tenant socials to wellness classes. Waitlists and check-in are QR-based, with automated capacity management so teams aren't tracking headcounts by hand. Smart notifications keep attendees informed without extra manual work, and built-in event analytics track attendance and ROI to help teams optimize future programming.
A new tenant web experience
The Tenant Web App has been rebuilt to bring the full HqO experience to desktop, fast, familiar, and branded to match your property. Smarter navigation and a My Feed view surface building updates, events, and content at a glance, while role-aware layouts personalize what each user sees. Policies, waivers, and building information are now centralized in one place, and branding stays consistent across web and mobile.
Vendor and loading dock management
Operational excellence depends on knowing who is coming and going. A centralized vendor directory now tracks Certificate of Insurance (COI) status, vendor type, and activity, with automated compliance checks that keep insurance valid and liability low. Loading dock check-ins are streamlined with license plate scanning, driver ID verification, and digital delivery tracking.
Resource collections
Experience Managers can now group related amenities and bookable spaces into themed Resource Collections, making it easier for tenants to find and reserve what they need. For example, a Lab & Life Sciences collection can group microscopes, lab rooms, and collaboration spaces together, while a Wellness & Gym collection can separate fitness amenities from conference rooms to streamline booking for both.